EXPERIENCE​

ACT NOW NY, Youth INC

Jan 2012-present

* Social Media consultant/volunteer for non-profits.

* Head of Social Media, ACT NOW.  Established social media strategy, maintain editorial calendar and measure key performance indicators.  Tripled Twitter followers in one month

* Conducted “Social Media for Non-Profits” workshops for Youth INC

Travelocity

Oct 2010 — Dec 2011

Identified market opportunities and defined product vision for IgoUgo business.

* Developed the vision and rebranding strategy (business plan, target audience,

features and messaging) for website relaunch

* Launched online video platform from Coincident.tv to increase site engagement

* Created and executed a Facebook contest which captured 1300+ additional user

generated travel reviews

* Used Google Analytics, comScore and other analytical tools to continuously

optimize website

Saks Incorporated

Aug 2007 — Oct 2010

Launched initiatives for $140M website (2009 revenue).  Established PMO.

* Managed projects including checkout redesign (increased conversion 3%)

Standardized processes including project requests, executive dashboards and product roadmaps

* Supervised third party vendors, consultants and one direct report

* Awards:  Recognized with a quarterly employee achievement award (August 2010) for managing the upgrade of Saks.com e-commerce platform.  Directed all phases of development lifecycle and managed relationships with technology vendors

JetBlue

Oct 2006 — Apr 2007

Managed ideation phase of JetBlue’s Terminal 5 at JFK.

* Prioritized project requests, created requirements and managed all phases of software development lifecycle (SDLC)

* Supervised staff of one project manager and two business analysts

Sabre, Inc.

May 1999  — Sep 2006

Product Management/Marketing for leading provider of technology for the travel industry.  Parent company of Travelocity.

* Enabled more informed investment of $10M product development budget by proposing and executing first qualitative study of users in Europe and North America to understand pain points and identify needs​

* Initiated quantitative market research studies on users in US and Europe

Conducted product demos, customer roadshows (B-to-B) and developed marketing collateral

* Awards: Circle of Distinction, won highly-competitive recognition for focus on customers, innovation, and product excellence; Marketing Champions Award, selected by European marketing planning team for market understanding and sales team support

EDUCATION

Tufts University

B.A. English

TRAINING​

* Integrated Marketing Communications (SMU, Cox School of Business)

* Establishing and Managing the PMO (Global Knowledge)

* Project /Portfolio Management Summit (Gartner)

* Design/Delivery for Needs Based Customer Segments (Marketing Leadership Council)

​​VOLUNTEERING

* Community Ambassador/Social Media Committee/

Mentoring Program Committee,

New York Tech Women

* Cat Care & Socialization, KittyKind